Nearly every video followed the same logic. At the outset, each stated its left-of-center political commitments and then proceeded to examine the semiotic framework from which these statements arose. Under this formula, the video artists maintained a reportage aesthetic, but preemptively defended themselves against criticisms of sensationalism and didactic simplicity by calling into question the neutrality of their narration. To name a few instances: in Renzo Martens’s work, the video camera documents the way in which hunger victims are photographically framed for the purposes of emergency food distribution; Marie Voignier’s Hearing the Shape of a Drum shows the manner in which the media has related an infamous criminal trial to the public; and Mark Boulos’s two channel exposé of the not-so-hidden relation between stock market values and the exploitation of oil reserves in the Niger Delta employs a cameraman who alternates between disguised voyeur and intrusive witness.

Mark Boulos, All That is Solid Melts into Air, 2008, installation view, © the artist. Photo Uwe Walter.
Ultimately, the remarkable aspect of these long format videos is their total lack of humor. Both their earnest demeanor and fairly low production values harken back to the anti-aesthetic biennials of the mid-90s that ended finally in Okwui Enwezor’s Documenta XI of 2002 and distinguish them from the zeitgeist of the art world today, where inside jokes and referential puns lubricate the wheels of the market.
Oftentimes it seems as though the dual legacy of the avant-garde might be caricatured as follows:
Earnestness Humor
Simplistic Reportage Complex Referential Network
Committed Activism Dilettantism
Biennial Savvy Market Savvy
However, a binary where the Rodchenkos stand to the left and the Picabias to the right has its limits. Both artistic strategies inculcate a desire among their audiences to identify with their class in common lamentation — over the depredations of globalism on the left and over the impotence of contemporary art on the right (see above). The audience of the Berlin Biennale takes comfort in chastising itself for being a prime culprit of first world excess. Yet here, taking on the burden of neoliberal guilt means simply that one may gain entrance into more bohemian bourgeois circles. In parallel fashion, the audience of Art Basel, which opened contemporaneously, takes pleasure in the way the avant-garde project has been compromised, holding up work that prides itself on its ambivalence or bad faith. Artworks that critique their own market values while winkingly selling themselves for enormous sums—take the Cologne school for instance—would qualify here. In my view, it is the art that transcends this binary that will inherit the earth.

